Years ago, I invested in a flower shop. It was not your typical flower shop around the corner full of red carnations and yellow roses. In fact, do not even have a store. All we had was a delivery truck.
I researched the
flower industryand found that the florists have very high margins, but the benefits very small. The main reason for this is overhead and the fact that flowers are perishable. From
flower shops are usually in high traffic areas, rent is usually high. And they have to spend a lot of money in refrigerators and air conditioning.We all know that the flowers only last so long. If not sold within a few days, you have to throw away. So the secret, I thought, was to eliminate the overhead costs and sell the flowers before they soften.I hired a floral designer and floral arrangements sent to all major law firms, medical offices, advertising agencies and insurance companies in the city. The floral designer was also the seller. When one of our floral arrangements were presented to an office, our primary vendor must meet the client face to face. And because it came with flowers, the secretary of goalkeeper always let them in!
We offer a large arrangement and let them know that we can offer something similar a week for only $ 50. We started signing clients. We want to buy the flowers on Saturday at the wholesaler, make arrangements on Sunday, and make all deliveries before noon on Monday, see our store Click Here.
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